Business of Gaming

Leave a comment Posted on by Steve Murray Columns, Video Games

Can A New MOBA Compete in an Oversaturated Genre?

lol-vs-dota-mobas-collide-by-vitor-aizenThe International might be taking place right now and it is the biggest eSports tournament in history but it’s far from alone in the MOBA genre. While it’s big, Dota 2 only boasts 9 million monthly players to League of Legends’ 67 million people playing each month. While they’re two of the most popular games in the world, they’re far from the only MOBAs on the block.

Alongside League and Dota is an ever-expanding group of competitors in the MOBA sector. In the last year or so alone, we’ve seen alphas, betas and full releases of Smite, Dawngate, Heroes of the Storm, Infinite Crisis, Dead Island: Epidemic and more. That’s not included the recently announced MOBAs from Gearbox, Crytek and CD Projekt.

With so many MOBAs entering the market against dominating category leaders, do any of these new entries stand a chance and what, if anything, can they do to compete?

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Leave a comment Posted on by Steve Murray Columns, Video Games

How Steam is Striking Gold with the Summer Adventure

steam-summer-adventure-headerWhen Steam launched the 2014 edition of the Steam Summer Sale, it came with a new wrinkle that no one saw coming. No, I’m not talking about the four packs of Community Picks. This time out, Steam introduced the Summer Adventure to the sale. While it looks like a little competition between users for prizes, it’s actually another quiet way for Valve to make a few dollars more from Steam.

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Leave a comment Posted on by Steve Murray Video Games

Sony Raises PS4 Console and Game Prices in Canada

ps4-moneyBack in January, we brought a story about EB Games Canada quietly raising prices on almost all of their new releases from $60 to upwards of $70 whether they were on current or last-gen consoles. Last month, Microsoft quietly announced that the price of Xbox One games would increase to $65 each. Now, Sony has announced that the price of the PS4 console in Canada will increase along with the price of games and peripherals.

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Leave a comment Posted on by Steve Murray Video Games

EB Games Canada is Quietly Raising Prices

eb-games-canada-logoThe Canadian currency market is probably not something most gamers pay attention to but it might be something that will concern Canadian gamers if what EB Games is doing becomes an industry-wide trend.

The Canadian arm of GameStop has very quietly raised the prices of some much-anticipated upcoming games. Rather than being $60 as it was for new games in previous years, EB Games is charging up to $70 for new games that are available for pre-order.

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2 Comments Posted on by Steve Murray Columns, Video Games

The Economics of Steam Trading Cards and the Steam Wallet

steam-trading-cards-headerIt’s been six months since Steam introduced their Trading Cards. When they first launched, I was utterly confused as to why anyone would be interested in virtual trading cards that had no purpose and no value. It just seemed like a way for Valve to make some money that no one would buy into.

However, having just completed the Steam Holiday Sale, it’s readily apparent that Valve has hit a home run with the Trading Cards. It’s not just the transaction fees that are making Valve money. The spin-off effect from Trading Cards does just as much to make Steam even more profitable.

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Leave a comment Posted on by Steve Murray Columns, Video Games

Unreal Engine Could Be Next-Gen’s Big Loser

unreal-engine-4-headerWhat do BioShock Infinite, the Mass Effect trilogy, the XCOM series, the Batman: Arkham series, Dishonored and Spec Ops: The Line all have in common? If you read the title of this column, you probably guessed that these are all games made in the Unreal Engine.

Many of this generation’s most popular and most critically acclaimed games were made on Unreal Engine 3. While the next generation of console gaming doesn’t start for another four months, early plans don’t seem to involve Unreal Engine 4 which was the first next-gen engine that was previewed.

While we might give Nintendo a hard time over poor Wii U sales and criticize Microsoft’s former DRM policies, they might not be the big losers of the next generation. When the industry moves on to the PlayStation 4 and Xbox One, Unreal 4 could be the one who’s left behind.

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1 Comment Posted on by Steve Murray Columns, Video Games

Xbox One vs. PS4: Who’s Really Over-Delivering Value?

playstation-4-vs-xbox-one-banner

In an interview on Bloomberg TV last week, Microsoft President of Interactive Entertainment, Don Mattrick, said that the Xbox One was over-delivering on value. In fact, the Xbox boss went so far as to say, “We’re delivering thousands of dollars of value to people.”

The problem is that no one apart from Mattrick, Microsoft employees and the staunchest of Xbox loyalists believe this to be the case. When you look at the dollars and cents of the next generation of consoles, it’s pretty obvious that the Xbox isn’t actually over-delivering and definitely not thousands of dollars worth of over-delivery.

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Leave a comment Posted on by Steve Murray Columns, Video Games

Building a Successful Call of Duty Clone in Three Steps

call-of-duty-mw3-midnight-launchThe most successful video game on the market right now is the Call of Duty series. Say what you will about the game’s lack of innovation and utter disregard for the single-player campaign, this is the most commercially successful game on the market. The last couple of years have seen gross sales of over $1 billion and units sold well in excess of 10 million.

As such, you could understand why everybody is looking to CoD for cues for their upcoming efforts. Just look at the new all-brown colour palette and gritty art style of Dead Rising 3 and EA turning Battlefield into an annual franchise. The thing is that Call of Duty’s success isn’t about how it looks or how often it comes out. It may come as a shock but there’s a simple but largely undiscovered formula that makes CoD a massive success.

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5 Comments Posted on by Steve Murray Columns, Video Games

Microsoft Has Lost the Console War Before It Started

xbox-one-logo-bannerThe Microsoft keynote event at E3 is about to begin and it doesn’t really matter. Over the last few weeks, Microsoft has repeatedly shot itself in the foot when promoting their upcoming Xbox One. They think that they can do no wrong with their next-gen console but the reality is that the can do nothing right.

Microsoft is walking into E3 thinking that they’re Justin Bieber, they’re on top of the world and full of swagger. They are Justin Bieber but everyone sees them as Justin Bieber, self-important douche, with a bit of Amanda Bynes’ delusional separation from reality.

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3 Comments Posted on by Steve Murray Columns, Video Games

Nintendo, Let’s Plays and the Power of Free Marketing

nintendo-youtube-ad-revenueNintendo has always had this reputation as a friendly sort of company. Their big anchor franchises aren’t M-rated shooters but family-friendly adventure and platformer games that appeal to all ages. Nintendo of America boss Reggie Fils-Aime’s public appearances show him as a charismatic and knowledgeable leader of the video game industry. They’re the little underdog up against the power of conglomerates like Sony and Microsoft.

Yet, Nintendo has been on the back foot lately. The terrible results of the Wii U launch has put Nintendo on the back foot and now they’re trying anything to reverse course. Unfortunately, their latest move has struck a nerve with gamers online. Nintendo is targeting “let’s play” videos on YouTube and making copyright claims so they can scoop the ad revenue from the videos.

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