The Microsoft keynote event at E3 is about to begin and it doesn’t really matter. Over the last few weeks, Microsoft has repeatedly shot itself in the foot when promoting their upcoming Xbox One. They think that they can do no wrong with their next-gen console but the reality is that the can do nothing right.
Microsoft is walking into E3 thinking that they’re Justin Bieber, they’re on top of the world and full of swagger. They are Justin Bieber but everyone sees them as Justin Bieber, self-important douche, with a bit of Amanda Bynes’ delusional separation from reality.






