A few years ago, an Ubisoft executive said that the company wasn’t interested in a game if they couldn’t build a franchise out of it. It certainly looks that way from this year’s press conference where even Ubisoft’s experimental titles are getting the franchise treatments. Grow Home gets a sequel. Far Cry 3: Blood Dragon and Trials get a cross-over game. The only Ubi game not getting a sequel is Beyond Good & Evil. But there was one new IP unveiled. It’s an extreme sports game so it might not be for everyone.
Poor Ubisoft. They started off the 2000s so well but have been finding themselves the butt of more jokes than the likes of EA or Microsoft. It takes a long series of disappointments to get people to roll their eyes at any announcement that you make but that’s the point we’re at with Ubisoft. However, they’re cycling Assassin’s Creed out of rotation and hoping they can reinvigorate their brands.
Last but certainly not least on our roundup of Monday’s E3 press events is Ubisoft. While Ubisoft isn’t the biggest publisher on the block, to their credit, they are very willing to take risks with new IPs and new gameplay ideas. It may hurt them in the grand scheme of sales but it does earn them a lot of credit.