The Crew Beta Impressions: No Cars Go

the-crew-headerAs part of Ubisoft’s ongoing corporate strategy to introduce new franchises in new genres, they’ve decided to take on Need for Speed with their take on the street racing genre with The Crew. While it seems to borrow elements from the Need for Speed franchise, the emphasis on story missions, car customization and co-op play sets it apart from the only rival in the arcade street racing game genre.

Having spent a few days with the closed beta and a few years with Need for Speed games, can Ubisoft’s offering compete with EA’s resident racing series?

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E3 2013: The Ubisoft Roundup

ubisoft-logo-bannerLast but certainly not least on our roundup of Monday’s E3 press events is Ubisoft. While Ubisoft isn’t the biggest publisher on the block, to their credit, they are very willing to take risks with new IPs and new gameplay ideas. It may hurt them in the grand scheme of sales but it does earn them a lot of credit.

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