For the second straight year, Nintendo forewent the big press event and instead kicked off the first official day of E3 with a special Nintendo Direct video conference. While it might scream of a company bleeding cash, it may not have been a bad idea this year. With neither Sony nor Microsoft setting the world on fire with their media briefings, the door was open for the white brand to make a big impression.

Not only did they have a big opportunity, they took it and got people excited about Nintendo for the first time in a few years.

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