Poor Nintendo. They were the biggest name in gaming through the Nintendo 64 but just lost traction along the way. Sure, the Wii was a sales success but they lost third-party support along the way and that hasn’t changed with the underpowered Wii U. That being said, Nintendo was probably the top first-party developer and publisher last year and this year’s E3 presentation hopes to help them retain the title.
For the second straight year, Nintendo forewent the big press event and instead kicked off the first official day of E3 with a special Nintendo Direct video conference. While it might scream of a company bleeding cash, it may not have been a bad idea this year. With neither Sony nor Microsoft setting the world on fire with their media briefings, the door was open for the white brand to make a big impression.
Not only did they have a big opportunity, they took it and got people excited about Nintendo for the first time in a few years.