Let’s face it. The Super Bowl is not actually about football. It’s really just a big budget marketing exercise for companies with more money than sense. A thirty-second ad spot on Fox for Super Bowl 45 cost $3,000,000. With 111 million people watching the game in the US and millions more checking out the ads on YouTube, there’s no bigger day for marketing executives to earn their salaries.

So which companies put their best foot forward on the biggest day of the year? After the jump, I rank the best ads of Super Bowl Sunday.

#10 Cars.com: Go First

#9 Pepsi Max: Love Hurts

#8 Mercedes-Benz: Welcome

#7 Brisk: Eminem

#6 Bridgestone: Reply All

#5 Doritos: Back From the Dead

#4 Chrysler: Imported From Detroit

#3 Motorola Xoom: 1984

#2 Volkswagen: The Force

#1 NFL: Best Fans Ever

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