Sometimes, it really pays to read beyond the headline. For example, if you were sent a press release that says “Deus Ex: Mankind Divided Launch Date Revealed,” you would think that the press release was mostly about the game’s launch date and a little bit about what is available for pre-order.
That what I thought it was until I got to the subheading of “Player Choice Prevails with Augment Your Pre-Order Campaign; Collector’s Edition Unveiled.” At first glance, player choice and pre-order bonuses seems like it’s a long-awaited change to the typical pre-order plan. Then you see how Square Enix has put it together and you can’t but help but hit your head off your desk.