Having had a few days to digest the two very different launch events for Sony’s PlayStation 4 and Microsoft’s Xbox One, I’ve come to a realization. As much as people don’t seem to like the Xbox launch, it wasn’t a failure in and of itself. In fact, I believe that Microsoft successfully accomplished what it set out to do.
The Xbox One and PlayStation Four both play video games. However, if you were to watch the two launch events, I’d understand if you were a little confused by that statement. While the PlayStation 4’s launch emphasised how it plays games and how it augments that with the social networking and sharing features, the Xbox spent comparatively little time talking about the games.
The difference in the launches was an example of how the console manufacturers are positioning their next-gen consoles in the market.
The Lowdown 