As part of Ubisoft’s ongoing corporate strategy to introduce new franchises in new genres, they’ve decided to take on Need for Speed with their take on the street racing genre with The Crew. While it seems to borrow elements from the Need for Speed franchise, the emphasis on story missions, car customization and co-op play sets it apart from the only rival in the arcade street racing game genre.
Having spent a few days with the closed beta and a few years with Need for Speed games, can Ubisoft’s offering compete with EA’s resident racing series?