When the Xbox One was unveiled last year and presented again at E3 last June, the focus wasn’t really on the games. Microsoft was more interested in pitching the Xbox One as an all-in-one entertainment unit for the living room by touting the entertainment apps and Kinect integration. Between not worrying about the games, the lingering DRM controversy and a price point $100 higher than the PlayStation 4, Microsoft has been in catch up mode for the last twelve months.
It’s amazing what a difference a year makes. With new Xbox division boss Phil Spencer at the helm, this year’s Microsoft E3 press conference was all about the games. The Kinect was hardly mentioned. Entertainment apps may as well not have existed.