When I think of websites that trade largely in page views from Search Engine Optimization (SEO), I think of news aggregator websites or corners of the web best avoided like Bleacher Report. One website that I wouldn’t expect to have gone hard on SEO to drive page views was Esquire.com. But I found some interesting URLs for their latest “Me In My Place” shoot with Paz de la Huerta. Turns out that they’re using some pretty neat words in their URLs to act as SEO keywords.
After the jump, I use some craptacular SEO to show off Esquire’s great SEO URLs with bonus pictures of Paz de la Huerta.
There are a few good examples of words that you are more than likely to see guys punch into Google. When you do search “Paz de la Huerta sex scene,” you’re more than likely to see the page with that second image come up in the search results. The same goes for the rest of the images above.
So what started life as a simple photo gallery of an actress turned out to be a master class in search engine optimization. We’ll just have to see if it actually works for them or if I’m the only one who’ll ever notice.