When I think of websites that trade largely in page views from Search Engine Optimization (SEO), I think of news aggregator websites or corners of the web best avoided like Bleacher Report. One website that I wouldn’t expect to have gone hard on SEO to drive page views was Esquire.com. But I found some interesting URLs for their latest “Me In My Place” shoot with Paz de la Huerta. Turns out that they’re using some pretty neat words in their URLs to act as SEO keywords.

After the jump, I use some craptacular SEO to show off Esquire’s great SEO URLs with bonus pictures of Paz de la Huerta. Continue reading →