It’s Day 10 of the London 2012 Olympics and I’ve had enough of Canada winning medals. It has nothing to do with hating my country. I think our athletes are doing amazing despite the media’s initial doom and gloom. No, my problem is the awful, clichéd, melodramatic song that CTV plays over a melodramatic highlights package after every Canadian medal victory. So for ruining my enjoyment of both the Vancouver 2010 Winter Olympics and London 2012 Summer Olympics, this week’s worst of music is CTV’s Olympic theme song I Believe by Nikki Yanofsky.
As you might have guessed from my introduction to this edition of the WoM, my problem with I Believe isn’t Nikki Yanofsky’s singing as it is the lyrics and the context. I realize that the Olympics aren’t portrayed by the sports media as an athletic competition but some sort of sappy human interest story that happens to involve participation in some sort of sporting event. This song plays right into that melodramatic portrayal of the Olympics that the media loves so much. The lyrics don’t seem to mean much but they sound like they fit when played over an Olympics highlight package. For my money, I prefer the instrumental version of the song used as an intro to the broadcasts.
And, Nikki, I don’t believe in the power of you and I. I believe in the power of a group of well-trained athletes highly motivated to represent their country in a major international athletic competition. You and I didn’t win any medals. A group of athletes wearing the maple leaf on their chest won those medals.
So congrats, Nikki and CTV. You’ve won the prestigious Worst of Music award for this week.
Have a better WoM candidate for next week? Drop it in the comments.